I love cats.
If you have ever been to my office or follow me on Instagram, you know I’m obsessed with my cats.
It’s nothing against dogs, I think (some of them) are cute and fun, but I enjoy the relaxed and self-maintaining nature of cats.
When my friends, Carlos and Yesi, came to me with the desire to develop a website to show off their puppies, I put my doggy differences aside to help these entrepreneurs with their new venture.
The first step to creating an effective brand is the ability to put myself in the entrepreneur’s shoes. To care passionately about the same thing they do and feel the emotion of what it’s like to pursue what they love. I got to know a whole new breed of dog I’ve never heard of: the Kooikerhondge.
Let’s just keep it Kooiker for short, the literal English translation is “little cager dog” or “little caging dog”. They are a small spaniel-type breed of dog with Dutch ancestry that was originally used as a working dog, particularly in an eendenkooi (duck cage) to lure ducks.
What makes them unique is that there are only a few hundred of them in the United States. The breed is rapidly gaining popularity in the United States, Canada and Scandinavia, where it is still relatively unknown.
Now that we were familiarized with the brand, it was time to enter “launch mode.”
We had our first ever photoshoot with animals! It was fun to see my cats in a staring contest with 4 dogs that were running around the photography studio waiting for their turn for pictures. (see pictures of shoot here).
Then our logo designer got to work on creating a cartoon caricature of one of the dogs we took the picture of. Yes, the logo is of one of their actual dogs!
Next, the web team wrote up all of the content of the website and positioned Carlos and Yesi as the experts and authorities of Kooiker breeding in Florida, hence the “Sunshine” in their name.
In less than 2 days, my friends were up and running and collecting emails on a waiting list for the next batch of puppies, fully branded and ready to tell the world what they are passionate about.
It’s my pleasure to introduce to you the branding and launch of SunshineKooikers.com.
FB BUSINESS PAGE
If you’re interested in owning a Kooiker, join the hundreds on the waiting list for these cute (and rare) dogs. But you better be prepared to pay will into the $2500’s for a puppy!
The best part about the job I do is getting to be involved in so many types of companies and entrepreneurs. I’m excited to come alongside any type of business owner to help bring their passions to life.
Born to do this,
Thank you in advance for your referrals