Did you know that 5000 years ago, ancient sages in India laid down the framework of natural medicinal oils for a healthy mind, body and spirit?
I had no idea about the world of using oil for medicinal therapy until I met Ash Noorani, founder of OYL Therapy.
Like some entrepreneurs I meet, Ash had an idea and immediately took action to it and began making and bottling her own oils. She soon contacted a facility that would mass produce the oils, and before she knew it, her living room was stacked to the roof of boxes of her first oil.
The problem was….the boxes weren’t moving as quickly as she liked.
Ash did all of the right things
- Took an idea and began making it at home (mad scientist style)
- Found a spa that would purchase it from her (cash flow)
- The spa kept re-ordering because they loved the product (proof of concept)
- Place her first official order (inventory)
And now that she’s “got the goods”, it’s time to have the “branding” talk.
Ash took her own story of skin disorders and turned it into a passion for helping other women who also have similar embarrassing or painful experiences with their body.
That was a story I could work with.
We worked with Ash to develop a brand that spa’s would be proud to carry and give the tools necessary for the spa owners to make the sale.
We kept the same logo she had and instead focused on the overall brand strategy, the copy of the website, packaging, and sales material for spas.
Now Ash is laser focused on supplying spas in the Dallas area with great oils for their clients, keeping her in the kitchen developing new combinations of therapies – what she loves to do.
It’s my pleasure to introduce to you the branding and launch of OYLTherapy.com.
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If you’re a spa in the Dallas area, get in touch with OYL to schedule a demo so Ash can show you how amazing her oils are.
As for me, I’m constantly amazed at the tenacity and resolve of entrepreneurs who have a vision and put it all on the line for what they are passionate about.
Born to do this,
Thank you in advance for your referrals