Two weeks ago I launched a dude on a mission…to get people dancing!
A recent CNN article showed that people chewed food nearly a third faster when listening to high-volume, fast-tempo music, potentially increasing table turnover.
Also according to CNN, a French study observed that as decibel levels increased, men not only consumed more drinks but also finished each drink in less time.
For restaurant owners, the careful curation of music at your restaurant has implications on your profits.
As entrepreneurs, we need to be looking at every single opportunity to elicit the senses and emotions of our clients because it does have an impact on the bottom line. This isn’t just for restaurants, we can all find a similar story within our businesses.
I learned all of this while researching the angle I was going to approach my latest client, Victor.
I met Victor back in 1998 when he sold me my first DJ set. Yes, I was a DJ in high school and college 🙂
He’s a talented musician, composer and performer.
When I found out he didn’t have a logo, business card or website for his business, I jumped at the opportunity to help him bring it all to life.
My approach was simple:
- Find Him Consistent Work – who are the most consisten consumers of live music? Restaurants.
- A Memorable Name – I was playing around on GoDaddy and found that www.OneManSalsaBand.com was available. BOOM! We have a name even a 5th grader could understand.
Now we were ready to cha-cha real smooth 🙂
This brand hits close to him because Victor is someone I’ve spent many special occasions with, I’ve hear him LIVE, and I stand behind his talent and professionalism.
It’s my pleasure to introduce to you….www.OneManSalsaBand.com
I’ve also launched Victors musician website, that’s the subject of a different email. Our relationship is just getting started 🙂
The best part of this story was the text I got from him saying “I’m forever in your debts.” Brought a tear to my eye. I’m doing the best work of my life right now and it’s because I’m helping people break free from their day-to-day monotony and live the life they were born to live.
Looking forward to helping you too!
Doing what I’m born to do,
Creator of Launch in 2 Days
Launch Your Brand TODAY!