What if there was a magic machine that read your mind for 30 minutes….and 8 hours later
you’ll have your website, logo and business cards done?
A friend of mine calls me FRANTIC last Thursday….
She says “Alex, I’m going in for a HUGE pitch next Tuesday and I don’t want to go in with the old brand. I need a new brand. I’ve seen your ‘launch in 2 days’ stuff….and I love it….but I don’t have 2 days….“
I said….”ok, what time can you give me?”
She says…”I don’t even have 1 day….I have 30 minutes. Ask me whatever questions you want to ask me over the phone for the next 30 minutes. I’m in the Florida Keys until the weekend and I’ve very busy preparing the house for rental. I can send you my business plan and old website copy by Basecamp, and that’s all.“
Now, up until this point in my life, I’m used to meeting with a client for at least 60 minutes before we begin a brand. Then I’m used to the entrepreneur spending time with me during the process so he or she can approve things.
BUT….I wasn’t even going to get 60 minutes.
In 30 minutes….I had to put myself in her shoes and the shoes of her ideal clients, and I needed to create a company that would GET HER THE MULTI-MILLION DOLLAR CONTRACT.
So, I got to do what I do best….which is dream up a business with my team!
Without anything other than a 30 minute conversation (hence, the brand in 30 minutes), I had to create her brand in one day so that she could approve everything by Friday and have a couple more days for review.
WE FINISHED, SHE’S READY FOR HER PITCH!
Today she text me these words: “You’re a Guru, Thank you so much!!!!!!”
I love coming alongside busy, successful entrepreneurs and be their “genie in a bottle” when it comes to helping them launch a brand.
I’m at my best when the entrepreneur gives me full control and trusts that I would only come up with something I personally would represent and add to my list of brands I’ve helped launch.
Man, I love what I do 🙂
Creator of Launch in 2 Days
Launch Your Brand TODAY!