Do you own property that you rent out to someone? That makes you a Landlord.
If you have one or two properties, you can manage the month-to-month servicing of that property. You can collect rent, make sure things are repaired on a timely manner, and put out ads for a next renter when one leaves.
But who is taking a look at your property to identify ways to INCREASE RENT? How do you change from seeing your property as just “covering the mortgage” to actually increasing the profit made from the monthly rent?
This was the vision of my friends George Canciobello and Jorge Felix, who launched Landlord’s Choice with me.
Of course, they didn’t know how to clearly articulate their desire to express this to their potential clients, so we worked with them to develop a compelling brand story, a clear unique selling proposition, a defined target market, and packages that would position them as the guides and heroes to their clients.
Here is the USP we crafted for them:
We manage your portfolio of properties for minimum headaches and maximum profitability.
If you’re a landlord, this is music to your ears. You hate the headaches that sometimes ensue when being a landlord, and you want to maximize profit.
Here is the slogan we developed:
Others manage properties. We manage profits.
We also helped them come up with their “high end” package for investors with a large portfolio of properties, the VIP Choice Investor Portfolio Services℠
Oh, and did I mention that they were under a tight deadline to get this up and running like YESTERDAY? In our typical 2 day launch format, we had everything done and ready for them to meet their needs.
It’s my pleasure to introduce to you the branding and launch of TheLandlordsChoice.com.
If you’re a property owner in South Florida, and specifically someone with 3 or more properties you’re managing, give my friend Jorge a call. He’ll help you profit from your investment even more.
I’m excited to be working with more South Florida real estate professionals and enjoying the ride of the boom we’re experiencing down here.
Born to do this,
Thank you in advance for your referrals