For those of us that own multiple businesses or brands, how do we convey one single message so that people can know exactly what we do?
Answer: you need an entrepreneur personal brand.
What’s an entrepreneur’s personal brand?
My good friend and financial mentor Kevin Jimeno faced the same challenges that many of us multi-faceted entrepreneurs face: how do we tell the world everything we do, but CONVEY ONE MESSAGE.
First, I started with a strategy session. This is where he laid out the various products, services and initiatives he currently has and is looking to launch in the future. I probed in further and got deep into the “WHY” of his business and asked what he was “BORN TO DO”. He said that he really wants to help people be smarter with their money.
Now I was ready to do my magic.
Here are the elements that we outlined for Kevin’s entrepreneur personal brand:
- Story: Write up his brand story and develop a catchy slogan that will make sense of the multiple entities
- Photography: Orchestrate a photoshoot to capture his personality
- Logo: Design a strong logo for his name
- Website: Develop a website that would aggregate his various affiliations
- Social Media: Consistently brand his social media accounts with his new look & feel
- Brand Management: Provide a portal where marketing partners can easily grab his logo and bio for their needs.
In less than 2 days, me and my team were able to create his entire entrepreneur personal brand, top to bottom.
It’s my pleasure to introduce to you the entrepreneur personal branding and launch of KevinJimeno.com
Credit: (Jessica Lopez – Be You Images)
You might have multiple things going on too that you want to tie together, but just can’t figure it out.
You’re not alone with your frustration at not having an entrepreneur personal brand.
I waited years to launch mine. I have
- my main company (Launch in 2 Days)
- my blog (Daily Godpreneur)
- my methodology (Born to Do Method)
- my non-profit (Jose’s Hands)
I’m also a published author on Amazon (my Amazon author page), a speaker and a coach to entrepreneurs
hat’s why I launched www.alexmiranda22.com for myself. It has everything above with one single message: I help people find out what they were born to do.
We need to tie it all together so people can know exactly what we do!
We no longer need to be frustrated, I’m certainly not
Born to do this,
Creator of Launch In 2 Day
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