What if you showed up to your next job interview with a website resume as opposed to a paper resume?
Who do you think is going to be more memorable, the guy that’s developed a personal brand around his expertise, or the other guy who walks in with a resume and a couple of letters of recommendation?
That was my conversation with my friend Jaime. We were having breakfast and catching up one day and he was telling me about this executive position he was looking to get. He was beginning his round of interviews with some major global pharmaceutical companies. Jaime’s a well accomplished doctor and has been in this industry for a few decades.
I managed to convince him to build a personal brand around everything he’s accomplished and to send this website to the interviewers instead of his resume.
IT WORKED! He got a huge position!
This is the first time I’ve ever created a brand for someone looking to get a powerful executive position…and it won’t be the last!
I worked with Jaime the same way I work with anyone I’m branding: what makes you so unique that will make you memorable, sharable and highly marketable?
After listening to Jaime’s passion for the industry, we concluded that his calling has always been and will continue to be “Transforming Standard of Care”. Basically, what that means is that he’s passionate about raising the bar in how we, the ones needing care, are treated and cared for.
To the people across the table hiring him, they just need to know that he revolutionizes Medical Affair Departments by developing top of the line medical structures and systems, and laying the foundation for patient-centered medical affairs operational excellence for pharmaceutical and biotech companies.
You and I can’t truly appreciate this since we’re not in the biotech world, but trust me, this is music to the ears of those looking for someone like him.
Now that I knew A) what he was passionate about, and B) what his customer (the interviewer) had a problem with that needed solving, we were able to deliver a personal brand that would speak directly to the exact job title he was looking to pivot into.
I delivered for Jaime and meaningful personal brand, complete with a logo, business card, website, and e-book!
It is my pleasure to present to you https://www.jaimearvizu.com/
If you’re in the biotech world and ever need someone to head your medical affairs department, I have just the guy for you 🙂
I’m excited about working with other executives in the future that are looking to pivot into new careers, new positions, or new businesses.
Born to do this,
Thank you in advance for your referrals