I want to share with you some personal details of my life… for a very specific reason. I think this will be of great benefit to you as you work on branding or rebranding yourself or your company.
I’ve been creating logos & websites since 2001. The first website I did was for my ex-girlfriend’s father’s company. He was so kind to hire me during my summer college breaks. Took all summer to get that website up and running.
When I graduated Cornell University in 2003, I came back to Miami hungry to start my own business.
In 2005 I started a company called Creative Complex. We did logos & websites for businesses across the world.
As the owner of a growing agency, I became OBSESSED with systems & processes. I invested in a project management system that would help us streamline the processes.
Logos were easy to do in a short time, but my goal was to figure out how to get someones website done faster and faster.
I realized that coming up with code from scratch would take way too long, so I took the agency down the path of only doing WordPress websites. WordPress let us cut down the time a website was made to between 30-60 days, sometimes sooner if the client had everything ready.
Then in 2016 I made a huge realization. If I only did certain types of websites and worked with certain types of clients, I could develop a system and process that would allow me to launch entire brands and websites in just a few days.
I experimented on a couple of clients and soon developed a process that would launch companies in 1-3 days.
The concept was embraced so well by the entrepreneurs I introduced it to that I thought to myself “I’ve got something here.”
In June of 2016 I got a crazy idea: what if I bring 5 entrepreneurs together to launch their businesses all at the same time? Like a seminar or workshop, but you everyone walks away with a brand ready to sell by Monday!
I sold my first Launch in 2 Days in July of 2016 and the first 5 entrepreneurs took the plunge with me.
I hired 1 designer per entrepreneur, brought a photographer in, and orchestrated the entire show. HUGE SUCCESS!
Since then, we’ve launched dozens of businesses and we’re looking to expand the brand globally through strategic partnerships.