When my family friend Eddie Garcia told me his aspirations of running for Congress in Washington for the 2018 election, I jumped all over the opportunity to bring his vision to life.
I’ve branded all types of people and businesses. It’s the best part of my job. I get to put myself in that person/company’s shoes for a short period of time and learn all the in’s and out’s.
Politicians are the EASIEST branding jobs in the world. Why? Because they know what they are against, they know their fight, and they have a story!
We entrepreneurs should all take a lesson from political branding; these guys are masters at selling their services (determined by donations and votes) because they create a community and rally people behind their cause. That’s pretty much branding in a nutshell. We should all be doing this in our businesses.
Back to Eddie.
When my team and I sat down to meet with Eddie, I felt like I was in a Netflix series about politics. It was surreal. Here I was, listening to a man so determined to get to Capitol Hill that he’s practically already packed his bags.
And his story…such a genuine “started from the bottom” tale of overcoming all adversities to reach where he’s at now in his career…..
- no dad
- grew up in Foster care
- Puerto Rican
- joins the militarty out of Puerto Rico
- rises to the rank of Lieutenant Colonel (takes at least 16 years to rise to this rank…it’s tough)
- retires to work within the JROTC programs in Florida public high school system
rises to become an administrator in the public school system
I mean…come on….this one is too easy for me 🙂
We picked a great domain name, came up with the key messaging, launched a “pre-election” website, and it’s off to the races!
(P.S. he can’t really say he’s running for Congress yet until October 2017, you guys are just seeing a sneak preview.)
Who knows guys, maybe one day I’ll be branding the next president of the Unites States! Wouldn’t that be a trip!
It’s my pleasure to introduce to you….www.EddieGarcia.us
Personal branding is what I do best. When someone opens up to me with what they are against in this world, and the things they want to fix, I’ve got the ammunition I need to create a great brand!
We all should be working from our zone of genius, our place where we create the best work. If you allow me to find that for you, you’ll be unstoppable.
Looking forward to helping you create a community and a cause!
Doing what I’m born to do,
Creator of Launch In 2 Days
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