Last week I launched an accounting company in 8 hours. Logo, website, business cards…the works.
While doing my research into the HEART of why this couple does accounting, I was reminded of the time I got into big trouble.
Back in 2007-2008, I went nuts hiring people. When I went to see my accountant in April (of course, I only saw him once a year, the day before taxes were due), he asked me if I had been paying my employee taxes. I said, “what taxes.” Come to find out I owed $16,000 to the IRS. Needless to say, everyone was fired and I had to crawl out of a big hole.
I know I’m not alone here. Some of you are reading and relating to my story. We don’t like seeing our accountant, and we like sliding by with a couple of deductions that favor us 🙂
Can I make a statement you might not like: The IRS ain’t nuthin’ to mess with! (that’s a Wu Tang Clan reference). When it comes to accounting, we entrepreneurs need to visit them at least once a month, and we shouldn’t be looking to cut corners.
That’s the heart behind “By The Book Taxes & Accounting Services”, the accounting company I launched last week. It’s accounting season, so naturally, they wanted to brand themselves in preparation for the busy season.
Their tagline is….Tax & accounting done the right way.
Their unique selling proposition (USP) is…..We provide accounting services to keep the IRS off your back so you can have peace of mind.
Here is a couple that’s seen their friends go through big troubles (like me) and wants their friends, family and clients to know that it’s not about cheating the system and getting the most from your tax returns. It’s about doing things BY THE BOOK.
Certainly there are tricks of the trade that a good accountant will identify to make sure you’re saving as much as you can, but there are also cheats that can easily entangle both the accountant and the customer. This is NOT what my client does, don’t even ask them!
This is the type of project I really enjoy. Starting from scratch, total 100% trust in my work, and a heart to want to see people do the right thing.
It’s my pleasure to introduce to you….www.ByTheBook.Life
If you’re looking for accounting services this tax season, I can assure you that Juan and Ginger have what it takes to handle your needs so you can focus on what matters most. Let them know that Alex sent you!
Doing what I’m born to do,
Creator of Launch In 2 Days
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