I’m always grateful for all the “cool” companies I get to brand.
This was was literally…COOL!
I’ve known Brian since he rented me and my business partner a condo in Miami Lakes. I even ran my branding agency out of that condo for a few years.
So of course when Brian and his wife decided to launch their own business, I was the only call he made.
I sat down with them in my office for a strategy session and they hit me with their business:
We Provide Seasonal and Temporary Employees for Fresh Produce Quality Control at Cold Storage Warehouse Facilities in South Florida.
Sound Chinese to you? Good. It’s supposed to. It’s likely that you’re NOT their target market.
Their company, ABA Quality Service, finds temporary workers for warehouses that temporarily house, for example, fruits and veggies that need to be in a cool environment.
The companies in charge of importing and exporting fruit for Publix, Costco, Walmart, and all those major retailers are the ones hiring Brian’s company.
We carefully crafted all the language around attracting import/export companies, and repelling any other type of temporary staffing that people might be looking for.
We also helped them pick their domain name, ColdStorageStaffing.com. We loved this strategy because the domain name says it all.
Now Brian and his wife has a website that they love to show off and a brand they are proud to share when someone in their industry needs work. It’s such a great feeling to be so laser focused on servicing a niche.
It is my pleasure to introduce to you the branding and launch of www.coldstoragestaffing.com.
Own a Cold Storage Facility? Know someone that does? For people looking for seasonal and temporary cold produce labor, they’ve got it covered.
Or maybe you have solutions for Brian and his wife as they grow their business? I can make the connection, just let me know.
Born to do this,