I’ve never seen myself as partners in a beauty salon….but you never know with me! Us entrepreneurs like variety 🙂
My client Amarela saw what I was doing with launching entrepreneurs and she said “Alex, I want to start a business.” Those are my favorite 7 words.
Initially, Amarela wanted to start a salon that offered customized services in a relaxed environment. I said “You and every other salon want the same thing. Blah. Blah. Blah.”
I asked her to clear her mind of her idea and to answer one question: “What do you hate about the current salon industry?“
The answer would change the entire direction of the brand.
She said that she hates waiting around 6 hours to get it all done. She hates it when the person leaves her for 30 minutes to attend someone else. She hates that she has so many other things to do, but this necessary evil of going to the salon is something she can’t change.
Not until I consulted her on a new direction.
I said “Amarela, what if you create the first ever salon where 3 people are working on you at the same exact time. Like in the movies. Someone’s doing your hair, another person is doing your nails, and a 3rd person is doing your makeup. Is this possible?“
Now, Amarela and I are not salon owners. Neither of us are experienced in this and we didn’t go to beauty school. We’re two entrepreneurs thinking of how to change the way things used to be done. I understand the frustration completely because my wife complains about the same exact thing whenever she goes to the salon.
Great brands are made when entrepreneurs start with the all important question of “What do I hate about the way things are currently being done?“.
After more brainstorming, we came up with the name “In and Out Salon”. Her tagline is “It’s About Time.” There’s a double play on that.
Over the following 8 hours we created the name, purchased the domain, designed the logo, wrote the key messaging, developed the website, and designed business cards. Yes, an entire business came to life in 8 hours!
Now, Amarela has secured the rental of her first location and is currently working the logitstics of starting a “mobile” service where the 3 people come to your house and do the service!
It’s my pleasure to introduce to you….www.InAndOut.Salon
Want to be invited to the grand opening? Visit http://www.inandout.salon/ and click “book online” or wait for the pop-up so you can join the list.
I know many of you thought I was going to try my skills at doing hair (since I’ve always been eccentric with that), but I’m going to stick to what I’m good at….creating brands that people actually want to buy from.
I love helping entrepreneurs who want to fight against something. Amarela is an example of my perfect client. I thank her for trusting in me.
Doing what I’m born to do,
Creator of Launch in 2 Days
Launch Your Brand TODAY!